I just came across this new campaign by retail bank First Direct. Boasting great Customer Service, First Direct have created 'the buddy' app, whereby smart phone users can enable location based services and find their nearest 'buddy' - a fully trained ready to help real life person. With an alleged six months training under their belt, the buddies are real life Swiss army knives, helping you with everything from getting from a to b, doing your shopping or even providing a musical backing track whilst you propose to your other half. Quite a stunt. Whilst it's pretty light hearted, it does highlight the beauty of Customer Service and how important it is in society today.
About Me
- Jennifer
- I'm a final year Marketing Student with a keen interest in Social Media, advertising, and new initiatives. My final year modules include Strategic Management, International Marketing Management, Business and Services Marketing and PR in the Digital Age.
